YourAnswer Wins Etail Award
The annual Worldwide Business Research (WBR) 2019 etail Awards included some new categories this year, including an award for the Most Exciting Tech as voted for by retailers.
PLEASANTON, CA - The world leader in Voice Shopping, YourAnswer, has been voted the winner of the Most Exciting Tech award by retailers across the country. YourAnswer’s CEO, Rahmon Coupe, and Director of Customer Engagement, John Palek, accepted the inaugural award on behalf of the company.
YourAnswer’s Voice Shopping Experience allows online retailers to empower their brand and improve conversion rates by offering their website visitors the ultimate mobile shopping experience.
Rahmon Coupe, YourAnswer’s CEO explained. “We have been developing some amazing, new proprietary technologies to produce a game-changing Voice Shopping Experience,” he said. “The heart of the system is a Real Intelligence Engine™, that goes beyond AI, with the ability to understand spoken language just like a sales associate would,” he continued. “We added to this a voice recognition capability, and an unique display that allows a large number of items to be shown on a small screen. So mobile shoppers can ask for something like, ‘show me all the red dresses under $50 size 8‘, and that’s exactly what they get, all in a unique catwalk view” he explained.
YourAnswer has a massive impact on the performance of mobile websites. On average, visitors that use YourAnswer’s Voice Shopping Experience stay on the website 2.3x longer, view 1.5x more pages, and most importantly, convert 190% higher compared to other visitors.
Deployment of YourAnswer couldn’t be easier, and one of YourAnswer’s leading apparel customers summed it up as follows - “Without doubt, the most impactful capability we have ever added to our site, and we did almost nothing on our end - added a microphone link and we were good to go.” YourAnswer also works equally well with tablets, desktop computers, and keyboards as well as voice.
A number of industry experts have likened voice shopping to the history of mobile commerce - where there was low usage early on, but then the trajectory was stellar. Some analysts are predicting that 50% of all searches will be voice searches within the next 2 years, and Forrester Research have forecast that by next year smartphones will influence 42% of all purchases (offline and online).