The Future of Voice
Voice is becoming increasingly important in our everyday lives. Major companies like Google, Amazon, Microsoft, IBM, Verizon and others have been investing their efforts in devices that allow us to use our voice to achieve basic tasks.
YourAnswer has taken a different approach, by building a Real Intelligence Engine™ that understands the meaning of words and that can be implemented on your e-commerce website, with a deep understanding of your products. This allows your site visitors to use their voice-enabled devices (such as a smartphone, tablet or even a desktop computer) to have a highly customized and interactive experience with your brand and your products.
A number of third parties have conducted research into the use of voice and have made predictions about its future. The growth in recent times has been rapid, and reputable organizations such as Comscore have predicted that by 2020, 50% of all searches will be voice searches.
We provide a summary of some of the key findings and predictions relating to the use of voice below:
MoffettNathanson’s Greg Melich summarized the situation as follows:
“The growth curve of voice shopping looks a lot like the trajectory of mobile commerce seven years ago,” when less than 10% of American consumers made purchases on their cellphones.
“If you’re a retailer and you’re not preparing for this significant trend of e-commerce going toward v-commerce, then you won’t be around.”