Case Study - Callaway Apparel
Empower your brand and experience the power of voice, now.
CallawayApparel.com, managed online by Perry Ellis International, is the ultimate combination of golf authenticity, classic styling and technically advanced
construction, because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use.
YourAnswer, an empowering brand experience based on a breakthrough Real Intelligence Engine and novel UX, allows users to use their voice to find products and other information. Callaway® Apparel’s mobile site visitors invoked YourAnswer’s voice capability by simply clicking a microphone icon on the website.
Easy integration - Callaway® Apparel provided an existing product data feed, added a link to their website, and YourAnswer did the rest.
As a leader at the forefront of innovation and online engagement, Callaway® Apparel saw the opportunity to engage with its customer base by enhancing its mobile website through the launch of a highly engaging and novel Voice Shopping Experience. YourAnswer allows website visitors to efficiently find their goods from an extensive collection of apparel, hats and belts, and also ask questions such as shipping costs, delivery, returns, etc. Despite being launched during Covid-19 restrictions and budget cuts to expenditure, YourAnswer delivered incremental revenue and provided Callaway® Apparel with compelling results in a Covid world.
Some questions that were asked by visitors: